Comprehensive Support and Education Resources: With a history of unhelpful tutorials and support documents, this small business owner will prioritize a service that offers clear, extensive, and easily accessible educational resources. This includes step-by-step guides, video tutorials, responsive customer service, and access to SEO experts who can assist with any queries or issues.

Personalization and Customization Features: Since there's a need for customization to suit their unique business, the chosen service should allow the business owner to request and incorporate specific requirements into the content. This covers personalized SEO strategies, content tailored to the small business's tone, style, and target audience, and flexibility in adapting to the business's evolving needs.

Intuitive User Interface and Logical Content Structuring: To avoid previous issues with confusing navigation or content structure, the business owner will benefit from a service with a well-designed, intuitive platform that makes it easy to find and manage content, track performance metrics, and understand the overall content strategy.

Results-Driven Content Strategy for Engagement and Retention: Aligning with the goals of optimized content for engagement, increased brand awareness, and customer retention, the service must have a proven track record of delivering SEO-optimized content that drives traffic, fosters customer engagement, and encourages repeat visits. This ensures that the content is not only optimized for search engines but is also valuable and engaging to the audience, leading to higher on-site retention rates and repeat business.